TooTimid – The Romance Company, focuses on enhancing the sexual well-being of women and couples. Through education, advice, discussion and various sexual aides, TooTimid makes a positive impact on women and couples around the World.

Founded in 2000 by Robert Flanders and Chad Chunglo, TooTimid.com was initially a simple website for people to purchase items they may be too embarrassed to buy in person. Today, with thousands of educational articles, product reviews, podcasts and a message board for like-minded people to discuss a variety of topics, TooTimid has evolved into a leading company catering to people who wish to improve their intimate relationships. In addition to the vast amount of content and products available on its website, TooTimid has started to process of opening a chain of retail stores throughout the United States, the first of which opened on Boston’s Newbury Street – one of the Nation’s premiere shopping streets – in August of 2007.

Expanded Version
TooTimid – The Romance Company, was co-founded in the summer of 2000 by Robert Flanders and Chad Chunglo initially as TooTimid.com, a website where people could purchase items of an erotic nature, as well as pharmacy-type items, that can sometimes be embarrassing to buy in person. With little money for office and warehouse space, inventory or knowledge what items to carry, the two decided to rent a two bedroom apartment in South Florida a few miles from one of their largest distributors. This move would allow TooTimid.com to list thousands of products and offer same-day shipping without the need for inventory and office/warehouse space. Monday through Friday, either Rob or Chad would make a trip to the distributor’s warehouse armed with their “shopping list” to buy the items ordered from the previous 24 hours by its online customers, return to the apartment to pack and label all the individual orders and finally head to the Post Office where the orders would be shipped all over the World. This tiny two bedroom apartment would serve as TooTimid.com’s official “head quarters” for 16 months.

Through hard work and successful marketing campaigns, along with help and ideas from Rob’s wife, TooTimid.com was able to generate enough sales to secure its first real office and warehouse located Woburn, Massachusetts, about 10 miles north of Boston. This location would serve as the home for the company’s order fulfillment facility, customer service department and other Internet operations for the next 5 years. In November of 2003, Rob and Chad launched a home party business, TooTimid At Home. TooTimid At Home Independent Representatives are located in various cities throughout the United States and will go into people’s homes to host a sex toy party, similar to those featuring kitchen products, candles and handbags, only with a little different product line. In November of 2004, TooTimid.com launched a message board service which allows like-minded people to discuss a variety of topics. This service now doubles as social networking site which allows members to create profiles, have friends, upload pictures, leave messages and blog in addition to posting comments and starting discussions in the chat forum. That same month, TooTimid.com launched a Free DVD of the Month Club. For only the normal shipping fee, TooTimid.com will send members of their DVD Club a free erotic video at the beginning of every month that normally retails on the site for $15-$30. In the early 2006, Rob and Chad started discussing the idea of opening a “brick and mortar” retail store. Having outgrown the office and warehouse in Woburn, Massachusetts and needing to hire more people, TooTimid moved its headquarters to a much larger facility in Nashua, New Hampshire in January of 2007. In addition to housing the order fulfillment center, customer service department and various Internet services that TooTimid.com offers, the facility will also serve as the distribution center for its retail stores, TooTimid – The Romance Company.

In August of 2007, TooTimid opened its first “brick and mortar” retail store in Boston, Massachusetts on Newbury Street, which ranks as one of the premiere shopping streets in the entire country – often compared to Rodeo Drive in California and Madison Avenue in New York. Phase I will see TooTimid – The Romance Company open 15 stores in major cities throughout the United States over approximately 4 years, the next of which will be in Chicago.

From its humble roots in that tiny two bedroom apartment in South Florida where TooTimid.com was simply a site for people to buy various products, through its five-year stay in Woburn, Massachusetts, TooTimid has evolved into one of the Nation’s leading companies catering to women and couples seeking to enhance their love life. Whether it’s reading an article on sexual education, listening to a podcast reviewing a product, discussing relationship issues in the chat forum, blogging and leaving messages for friends in their social networking site, buying a product online or physically walking into a retail store where one can actually touch and feel all of the items, TooTimid – The Romance Company has it all.